The Ministry of Tourism of Republic Indonesia conducted the re-launching of "Wonderful Indonesia" and "Pesona Indonesia" (The Charm of Indonesia) brands to further enhance the tourism marketing and promotional efforts on national and international scale, Thursday, 23rd December 2014, in Jakarta. The brand is the official country branding which will be used by all destinations in Indonesia.
"For instance, Jakarta may use Enjoy Jakarta, however it will be followed by Wonderful Indonesia" stated the Minister of Tourism, Arief Yahya during the press conference.
Arief Yahya explained that Indonesia is still improving its tourism promotion. Various efforts are being undertaken to effectively promote the country including through digital media such as mobile apps, digital campaigns, interactive campaigns, viral marketing (facebook, twitter, youtube, blogs); advertising in thematic magazines; road shows; and also familiarization trips by inviting tour operators and travel writers from a number of targeted countries.
"Digital Marketing has 60% more effectiveness and costs 60% compared to the non-digital marketing, this means three times more effective than the non-digital marketing" explained Arief Yahya.
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