Sanur is set to launch its new brand, Morning of the World, in a bid to strengthen its image as a world-class tourist destination.
The launch will be held on Aug. 20 during the opening of the Sanur Village Festival, an annual fiesta held to promote the local potential of the area, which has been touted an example of a well-managed tourist destination.
"Morning of the World is also the main theme of the festival. We aim to build an image that if people want to enjoy the beauty of Bali in the morning, Sanur is the place to be," Ida Bagus "Gus De" Gede Sidharta Putra, head of the festival's organizing committee, said Monday.
Although Sanur was already a well-known destination, creating a brand was necessary to build a similar perception among tourism stakeholders and with visitors that Sanur was the island's best place to enjoy the morning, said Sidharta, who is also chairman of the Sanur Development Foundation (YPS).
"We were inspired by Jawaharlal Nehru, who once said that Bali is the morning of the world, as he was impressed by the beauty of the island when he came here in 1954. And Sanur is situated on the coast facing east, enabling visitors to see the sunrise here."
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